![An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements? An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements?](https://video-images.vice.com/articles/5d1e2f37314ab700083bf8ed/lede/1562260867849-stone-island.jpeg?crop=0.9877777777777778xw:1xh;center,center&resize=1200:*)
An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements?
![Stone Island Girl on Twitter: "femmefatiguee #StoneIsland #StoneIslandGirl https://t.co/wIj763CrQG" / Twitter Stone Island Girl on Twitter: "femmefatiguee #StoneIsland #StoneIslandGirl https://t.co/wIj763CrQG" / Twitter](https://pbs.twimg.com/media/C3zHi3wW8AAHXjM.jpg)
Stone Island Girl on Twitter: "femmefatiguee #StoneIsland #StoneIslandGirl https://t.co/wIj763CrQG" / Twitter
![Stone Island Community op Instagram: "High voltage⚡ 📷@sofbaldassarra" | Island outfit, Stone island, Stone island clothing Stone Island Community op Instagram: "High voltage⚡ 📷@sofbaldassarra" | Island outfit, Stone island, Stone island clothing](https://i.pinimg.com/originals/54/39/29/543929c1ac998de4ef4aacc63e4776ce.jpg)
Stone Island Community op Instagram: "High voltage⚡ 📷@sofbaldassarra" | Island outfit, Stone island, Stone island clothing
![Stone Island Girl on Twitter: "chechetkina_ #StoneIsland #StoneIslandGirl https://t.co/Vp3rXlUHoB" / Twitter Stone Island Girl on Twitter: "chechetkina_ #StoneIsland #StoneIslandGirl https://t.co/Vp3rXlUHoB" / Twitter](https://pbs.twimg.com/media/C3zPZnoXAAEut8j.jpg)