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Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books
Puma: Brand Guidelines by Roger Muller - Issuu
PUMA, Visual identity, « Le 13 by Puma » brand creation - Leroy Tremblot | 100% Sport branding agency
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Brand guidelines, Style guides, Presentation
